ALURA BEAUTY
Cutting edge retail concept and design backed by customer research.
Marketing and operations driven by smart technology.
Developed and managed by an established national beauty services organisation.
Supported by an international beauty services registered training organisation.
Flexible service offerings, floorplans and technology to maximise revenue per square meter.
About Us
- Alura Beauty is part or the Kacey Letran Group of companies which includes Neonails and AMBI – Australian Massage and Beauty Institute, an Australian Registered Training Organisation (RTO).
- Alura Beauty is the next iteration of the group’s retail offering, a flexible and scalable retail model to designed fit centre use requirements, provide modern beauty treatments.
- The integration of an RTO in this model places talent identification & development at the centre of Alura Beauty’s unique proposition, providing a replenishing pool of certified talent.
Alura Beauty is operated by a centrally managed beauty services organisation with history of retail success and tertiary education & training experience.
- Established in 2012 Nail Spas and Salons 12 Corporate and Licensed Shops Shopping Centres and Regional sites
- Established in 2013 Registered Training Organisation Beauty Services and Business Training Sydney Metro and NSW Regional Campus
- Established in 2021
Modern Beauty Services Retail Corporate and Licensed Shops
Shopping Centres
Insights and Integrations
Beauty Services Customers now frequently attend shopping centres for a multitude of services.
Nails is the most popular service in terms of visitation and should be the anchor service.
Monthly is the most common cycle for beauty treatments, closely followed by seasonal visits.
Campaign driven marketing to increase seasonal visitation to monthly and monthly to fortnightly will drive revenue upside.
Special Occasions treatments provides a significant opportunity to increase visitation.
A recommendation from a friend was the most likely way a new customer would attend a new beauty business (recommendation from a social medial influencer was the least likely).
Retail and Technology systems Design that demonstrate professionalism will instil trust in the consumer base. This includes online bookings management, cashless payment, reminders and tailored messaging.
Natural and organic design fittings and fixtures are attractive for clients, ambiance is enhanced with indirect illumination, sound absorbing finishes, efficient ventilation and bio-soundscape audio
Open plans generate energy and attract customers, however they are split open vs privacy. Place workstations to ensure indirect customer to customer sightlines and provide the option for privacy.
Our Services
Nails and Beauty
Elevate your allure with expert nail care and beauty services. Experience indulgence and precision in a chic, relaxing environment. Unveil your radiance with us.
Remedial Massage
Our skilled therapists provide therapeutic relief, addressing muscle tension and promoting relaxation. Discover a renewed sense of well-being in a tranquil setting.
Seeking Employees for Shop Positions
We streamline your hiring process, connecting your shop with skilled professionals. There is a need for massage therapists in NSW & QLD, as well as beauty therapists in Melbourne. Elevate your team and business success today!
Shop Fitting and Renovation
Experience seamless Shop Development and Handoff with our expert service. From concept to completion, we ensure a smooth transition, delivering a fully developed shop ready for success. Elevate your business journey.
Alura Beauty Walk-through
Beauty and Radiance Unleashed:
Elevate your allure at Alura Beauty with expert nail care. Immerse yourself in indulgence and precision, revealing your radiant beauty in our chic and relaxing environment.
Revitalize and Relax:
Our skilled therapists at Alura Beauty provide therapeutic relief, addressing muscle tension for a renewed sense of well-being. Experience relaxation in a tranquil setting, where your comfort is our priority.
Effortless Talent Attraction:
Alura Beauty's 'Seeking Employees for Shop Positions' service makes hiring a breeze. Effortlessly connect with skilled professionals, streamline your hiring process, and elevate your team for unparalleled business success.
Seamless Shop Success:
Experience seamless Shop Development and Handoff with Alura Beauty's expert service. We navigate from concept to completion, ensuring a smooth transition for a fully developed shop, primed and ready for success on your business journey.
Client Testimonials
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